Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

online doesn’t always rule

March 20th, 2008 at 08:54am Jennie Pollock

with all of the attention in the newspaper industry on the web and niche products, you’d think that there’s no value given to the actual newspaper.

not true. we still spend a hefty amount of resources there, we still reach tens of thousands of readers, and as this media strategist’s blog post points out, print has advantages over online.  for one, it’s linear. for the not-so-tech-savvy-, it’s also portable.

Entry Filed under: Print, Online

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