Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for March 28th, 2008

how can you make money if it’s free?

7 comments March 28th, 2008

wired magazine tells you this new movement of “freeconomics” all goes back to mr. gillette.

it’s a long article, but here is the message in a nutshell:

It’s now clear that practically everything Web technology touches starts down the path to gratis, at least as far as we consumers are concerned. Storage now joins bandwidth (YouTube: free) and processing power (Google: free) in the race to the bottom. Basic economics tells us that in a competitive market, price falls to the marginal cost. There’s never been a more competitive market than the Internet, and every day the marginal cost of digital information comes closer to nothing.

yes, this is why your dvd player costs $29 instead of $290. and why media companies don’t charge for some of their publications.


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