Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for April 18th, 2008

‘i feel like i’m at an aa meeting’

Add comment April 18th, 2008

thanks to a google alert this morning, i found out that my boss, linda grist cunningham, said that quote in the top of a forbes article about newspapers. she recently spoke at an american society of newspaper editors meeting in washington (so did the presidential candidates, btw).

the point of the story? to succeed in launching products, newsrooms and advertising departments have to work together from the start, to be on the same team because we both want to connect with readers.

this does NOT mean that journalists have to sell out their credibility. but it’s a pretty foreign concept in an industry that treats the news-ad division like church-state. it requires trust and conversation.

update: linda told me that she made the “aa” remark after the speaker before her had said the same thing…


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