Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for April 28th, 2008

Another knock on Rockford

10 comments April 28th, 2008

It’s coincidence, I’m sure, that I came across this by Jay Mariotti today. The Chicago Sun-Times columnist disses Rockford in a piece about Jerry Angelo.

“If Jerry Angelo wasn’t an NFL general manager, he’d be a worm farmer. Or an air-duct cleaner. Or a first-base coach. Or a Rockford tour guide. Or a cement-mixer driver. Or Lovie Smith’s hair stylist. You know, something boring that requires little creativity.”

Ouch.

I get really tired of reading negative stuff about Rockford. I even posted that to our newest blog, 180 Degrees, today before I knew about the nugget above. (Earlier this year, Rockford got knocked in Rolling Stone.) The 180 Degrees blog is a piece of a campaign we’re launching this week on rrstar.com. Our goal? To make Rockford a better place to live.

I figure if we start with the people who actually live here, we’ll be on the right track. Not sure how many times Mr. Mariotti has been here. But a Rockford tour guide wouldn’t have that bad of a job. There’s plenty of great things the Rock River Valley can boast about.

if you want to see what our jobs are like

2 comments April 28th, 2008

we at bricks & clicks write about how our jobs are changing from the old days of just ink and paper to tv, the web and magazines.today, instead of reading about how we’re different, watch us.

we produced this video by request from our parent company, gatehouse media. it will be used for training: while it’s not a how-to, it’s a how-to-think.

thanks, billy kulpa, for filming and editing this piece. (his first day on the job was the boone county tornado, and he’s been “running” ever since.)


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