Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for May 1st, 2008

You read stories about local celebrities

Add comment May 1st, 2008

We track what people are looking at on our Web sites each day. It’s pretty easy, usually, to know what stories will drive traffic. Crime and accidents usually take top billing. And local TV personalities. Take the story today on former TV anchor Mimi Murphy. Murphy, who anchored WIFR-23 news for several years, filed a lawsuit against the station’s parent company. Hands down, the Murphy story is the No. 1 story on rrstar.com today. Next closest is this one, more than 1,000 page views behind.

Two recent stories on former local TV people were top traffic generators, too. We had this story on Heather Pick, former WREX-13 anchor. Pick is now in Columbus, Ohio. And this one on Randy Salerno, who died in a snowmobile accident. Salerno got his start at WIFR  and eventually ended up in Chicago. 

Mimi Murphy
RRSTAR.COM FILE PHOTO
Mimi Murphy at the WIFR-23 studio in this 1998 photo.

LBJ asks predominantly Republican Rockford audience for votes

Add comment May 1st, 2008

We published a new “Remember When” gallery today on rrstar.com. This time, check out pictures, newspaper pages and articles from President Lyndon B. Johnson’s visit to the Rock River Valley in October 1974.

We’ve gotten a lot of positive response from readers since launching these galleries. Next up is Richard Nixon’s visit here.

LBJ
RRSTAR.COM FILE PHOTO
Then-president Lyndon B. Johnson tried to excite a crowd of 35,000 area residents but only drew “polite applause.” Johnson’s visit drew more people than Kennedy or Nixon’
s, but the Johnson crowd “lacked the zeal and enthusiasm of Nixon and Kennedy partisans,” wrote a Rockford Morning Star reporter in 1964.

Blogging about our Web-first video

Add comment May 1st, 2008

I get Google alerts any time we’re mentioned on the World Wide Web. Authors Deb Halpern Wenger and Deborah Potter blogged about our Web-first video. The pair wrote “Advancing the Story: Broadcast Journalism in a Multimedia World.  You can watch the video there, too. And if you have time, read what Jennie Pollock wrote about the video.



Search

Latest Posts

Calendar

May 2008
M T W T F S S
« Apr   Jun »
 1234
567891011
12131415161718
19202122232425
262728293031  

Posts by Month


Most Recent Posts

Posts by Category

Syndication