Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for May 14th, 2008

‘We choose to go to the moon’

2 comments May 14th, 2008

Thirteen members of the Register Star’s Voters’ Panel convened at the paper on Tuesday night. I can’t tell you how much I enjoyed hearing what readers have to say about this never-ending election cycle and the problems facing the nation. Their voices and ideas stick in my mind.

For me, one of the main takeaways from Tuesday night was how much the members of our voters’ panel care about our country. I was getting goose bumps as I listened to them explain their frustration with the lack of a national purpose, and the need for  sacrifice.  We are just itching to be the next Greatest Generation.

One person reminded the group of President Kennedy’s famous call to action: “We choose to go to the moon, not because it is easy, but because it is hard.” In my mind I could hear that famous Boston accent saying those words. Haaaahrd. That has long been one of my favorite quotes, and propels a lot of my own decision-making. Who wants to do anything that’s easy?

In the office today, my colleague Chuck Sweeny did a pretty good imitation of Kennedy saying those words. I’m wondering if it resonates with lots of readers. Let me know what you think.


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