Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

what are you doing? making friends and having fun!

July 24th, 2008 at 09:11am Jennie Pollock

a couple of years ago, when i was in a management training program, i was encouraged to try 10 techie things. to take a plunge. and then to make my fellow co-workers and staffers do so.

i lost the list, but joining facebook, linked in and myspace probably were on there. same with setting up rss feeds and blogging. not all of this was new to me, but as someone said to me this week, “i learn by doing. i don’t learn by reading a book.”

one thing many of our staffers have learned this week is how to build social networks on ning.com. it’s pretty easy and entertaining (photos! videos! customized colors!), but it does take time while you experiment, i have to say.

this is meant to prepare us as we anticipate launching a seamless way for readers to submit content and connect with one another, especially in our rock river valley communities. no date attached to this yet. stay tuned.

p.s. regarding the headline inspiration, back in the 1980s, we used to say we were “making friends and having fun” in key club in high school. now kids are friends on the web with hundreds of people.

Entry Filed under: Social networking, User-generated content

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