Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for August 14th, 2008

rockford’s very own michael phelps works on the first floor

Add comment August 14th, 2008

mike-phelps.jpg

did you know that the rockford register star has its very own michael phelps?

the ad designer, who lives in rockford and has worked here for six years, is a good sport (ha ha) about sharing his name with the olympic superstar, though he usually goes by “mike.”

he said he actually got more reaction to his name during the olympics four years ago. a friend of his sent him the cover of sporting news, with the headline declaring “michael phelps is the sexiest man in a swimsuit.” it’s framed and hanging on his kitchen wall.

“a headline like that? i love it!” he said.

the father of three, who has coached basketball, volleyball and soccer, has watched some of the games this time around, especially when you-know-who has been in the pool.

“it’s always fun sitting around and hearing my name on tv like that.”

p.s. cool story here about phelps’ dolphin kick.

phelps.jpg

the newspaper cutback you’re not hearing about

Add comment August 14th, 2008

not layoffs. not buyouts. not hours. just a change to 4-day workweeks.

many industries have looked to this as a solution to high gas prices, and at least a few journalists are giving it a shot.

we have a few people here who work under this scenario, but it’s more about their jobs than gas. decent perk, though: three days off.

as for saving gas and the future of journalism, i see opposite forces at work. on the one hand, we are becoming mobile journalists, filing stories from anywhere. on the other hand, the best work is done in person, not over the phone, so that often requires four wheels and fossil fuels.


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