Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

‘Our real business isn’t printing on dead trees’

November 17th, 2008 at 01:40pm Anna Derocher

I am all about the Web and publishing news online when we have it. But I am a believer in the value of newspapers and would be one of the last people to say they are dead or dying.

Media mogul Rupert Murdoch weighs in on the discussion.

“I like the look and feel of newsprint as much as anyone,” he said. “But our real business isn’t printing on dead trees. It’s giving our readers great journalism and great judgment.”

Well put. We have to get you the news on the platform you want it. If you want it on “dead trees,” so be it. If you want it on your mobile device, so be it. We have to get you what you want how you want it when you want it.

Enough said.

Entry Filed under: Newspapers, Online

2 Comments Add your own

  • 1. the dude abides  |  November 20th, 2008 at 10:33 am

    Ok, but trying to read the RRStar on a mobile device is maddening at best.

  • 2. Anna Voelker  |  November 20th, 2008 at 11:08 am

    We continue to look at ways we can improve how we deliver news electronically. Hang in there.

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