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	<title>Comments on: Ka-ching! Kachingle!</title>
	<link>http://blogs.e-rockford.com/bricksandclicks/2009/02/19/ka-ching-kachingle/</link>
	<description>The Rockford Register Star is more than a newspaper: the ink on print or the "bricks" in the News Tower. We're a multimedia news and information company: the "clicks" on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.</description>
	<pubDate>Mon, 22 Mar 2010 00:38:18 +0000</pubDate>
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		<title>By: the dude abides</title>
		<link>http://blogs.e-rockford.com/bricksandclicks/2009/02/19/ka-ching-kachingle/#comment-853</link>
		<author>the dude abides</author>
		<pubDate>Thu, 19 Feb 2009 23:30:35 +0000</pubDate>
		<guid>http://blogs.e-rockford.com/bricksandclicks/2009/02/19/ka-ching-kachingle/#comment-853</guid>
		<description>[[Warning:  Completely Unrelated Comment Ahead...]]

Can anyone on your staff explain the rationale/criteria behind allowing or disallowing comments on stories?  Example: You allowed comments on the Richard Wanke murder story, but not the one about the recent 6 teens/gang murder.  Of course, when I posted a comment about the discrepancy, the Wanke story's comments were promptly turned off -- not exactly what I was aiming for. 

If you're only going to allow comments on the most mundane of story topics, how much discussion do you expect to stimulate?  Do you think people really want take the time to discuss the day's weather report, or proper sitting techniques?  Of course not!  They want to discuss the hot-button issues.  So how much are you "involving your community" when the message you're sending is, "We only want your opinion/discussion on boring, non-controversial stories."

I guess the overarching question is:  Why do you have comments?  What exactly is your aim?  If it's truly meant to encourage reader participation, to really connect with your customers, you're going to have to take the good with the bad -- which means doing a fair amount of monitoring.  If it's meant to increase page views, it would behoove you to allow comments on the more complicated/touchy stories.  If it's none of the above, let me know what it is.  Really, it's not the decision to disallow comments, but the lack of transparency/clarity on the "comments policy" that disappoints me.

[[Warning:  Completely Unsolicited Two Cents Ahead:]]

As a reader, your unclear (or completely non-existent) policy on how and when you solicit feedback says a few things to me:
You're willing to increase page views by having a comments section, but you're unwilling/unable to monitor their content, and that transparency is an outdated journalistic quality that I should no longer expect.

I actually asked this question a year ago (to your managing editor, Doug Gass) and he responded with a dismissive, "There have been no guarantees that every item posted to rrstar.com will have comments available." 

I know there's no guarantees.  I know there's other venues for feedback.  We can still send letters to the editor, etc etc.  But it's much more likely that when you make it difficult, people will just go elsewhere to discuss -- craigslist, independent message boards, etc. 

I know this is a new playing field, and that you're struggling to find your place. I understand it's difficult (and somewhat dangerous) to open up your site to every yahoo with a keyboard and an opinion.  

&lt;b&gt;What I don't know is what you're thinking.  &lt;/b&gt;

What's your goal for "community involvement?"  What is the policy?   

...

Wow.

I guess my comment is more relevant to the above post than I first thought.</description>
		<content:encoded><![CDATA[<p>[[Warning:  Completely Unrelated Comment Ahead&#8230;]]</p>
<p>Can anyone on your staff explain the rationale/criteria behind allowing or disallowing comments on stories?  Example: You allowed comments on the Richard Wanke murder story, but not the one about the recent 6 teens/gang murder.  Of course, when I posted a comment about the discrepancy, the Wanke story&#8217;s comments were promptly turned off &#8212; not exactly what I was aiming for. </p>
<p>If you&#8217;re only going to allow comments on the most mundane of story topics, how much discussion do you expect to stimulate?  Do you think people really want take the time to discuss the day&#8217;s weather report, or proper sitting techniques?  Of course not!  They want to discuss the hot-button issues.  So how much are you &#8220;involving your community&#8221; when the message you&#8217;re sending is, &#8220;We only want your opinion/discussion on boring, non-controversial stories.&#8221;</p>
<p>I guess the overarching question is:  Why do you have comments?  What exactly is your aim?  If it&#8217;s truly meant to encourage reader participation, to really connect with your customers, you&#8217;re going to have to take the good with the bad &#8212; which means doing a fair amount of monitoring.  If it&#8217;s meant to increase page views, it would behoove you to allow comments on the more complicated/touchy stories.  If it&#8217;s none of the above, let me know what it is.  Really, it&#8217;s not the decision to disallow comments, but the lack of transparency/clarity on the &#8220;comments policy&#8221; that disappoints me.</p>
<p>[[Warning:  Completely Unsolicited Two Cents Ahead:]]</p>
<p>As a reader, your unclear (or completely non-existent) policy on how and when you solicit feedback says a few things to me:<br />
You&#8217;re willing to increase page views by having a comments section, but you&#8217;re unwilling/unable to monitor their content, and that transparency is an outdated journalistic quality that I should no longer expect.</p>
<p>I actually asked this question a year ago (to your managing editor, Doug Gass) and he responded with a dismissive, &#8220;There have been no guarantees that every item posted to rrstar.com will have comments available.&#8221; </p>
<p>I know there&#8217;s no guarantees.  I know there&#8217;s other venues for feedback.  We can still send letters to the editor, etc etc.  But it&#8217;s much more likely that when you make it difficult, people will just go elsewhere to discuss &#8212; craigslist, independent message boards, etc. </p>
<p>I know this is a new playing field, and that you&#8217;re struggling to find your place. I understand it&#8217;s difficult (and somewhat dangerous) to open up your site to every yahoo with a keyboard and an opinion.  </p>
<p><b>What I don&#8217;t know is what you&#8217;re thinking.  </b></p>
<p>What&#8217;s your goal for &#8220;community involvement?&#8221;  What is the policy?   </p>
<p>&#8230;</p>
<p>Wow.</p>
<p>I guess my comment is more relevant to the above post than I first thought.</p>
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