One paper’s strategy to ‘boost value of print edition’
April 28th, 2009 at 01:03pm Anna Derocher
Interesting Web/newspaper strategy by the Janesville (Wis.) Gazette. Our neighbor to the north plans to delay posting content until the afternoon of that day’s newspaper.
Not sure how this strategy will play out for them. Will it encourage people to subscribe to the newspaper? Will it retain current subscribers?
The editor’s blog post has generated more than 70 comments. What do you think?
Entry Filed under: Janesville Gazette
2 Comments Add your own
1. the dude abides | April 28th, 2009 at 1:32 pm
Uh, they’re not boosting the value of their print edition. They’re devaluing the web edition.
Instead of taking advantage of the immediacy and timeliness of the web, they’re taking the away functionality. Some people just aren’t interested in a print version.
What an ass backwards, stupid move.
2. MIke | April 28th, 2009 at 4:44 pm
The Minneapolis Star-Tribune has been trying print-only stories in the Sunday paper. They also put teasers on the website, which interestingly have been getting a lot of traffic.
http://www.minnpost.com/braublog/2009/04/13/8006/star_tribune_editor_web_teases_get_tremendous_traffic
No word yet on whether it has increased sales or subscriptions of the Sunday paper.
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