Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Are newspapers playing it safe?

May 26th, 2009 at 11:53am Anna Derocher

Check out this blog post on the Nieman Journalism Lab blog at Harvard University. Dan Froomkin, who writes White House Watch for the Washington Post, shares his prescription for the newspaper industry. He says “we’re hiding much of our newsrooms’ value behind a terribly anachronistic format: voiceless, incremental news stories that neither get much traffic nor make our sites compelling destinations.”

Here’s more:

If we were to start an online newspaper from scratch today, we’d recognize that toneless, small-bore news stories are not the way to build a large audience — not even with “interactive” bells and whistles cobbled on top. One option might be to imitate cable TV, and engage in a furious volume of he-said/she-said reporting, voyeurism, contrarianism, gossip, triviality and gotcha journalism. But that would come at the cost of our souls. The right way to reinvent ourselves online would be to do precisely what journalists were put on this green earth to do: Seek the truth, hold the powerful accountable, expose the B.S., explain how things really work, introduce people to each other, and tell compelling stories. And we should do all those things passionately and courageously — not hiding who we are, but rather engaging in a very public expression of our journalistic values. 

What do you think?

Entry Filed under: Future of journalism, Reinventing ourselves, Future of newsrooms, Journalism

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