Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for June 22nd, 2009

RockfordWoman.com is all new!

Add comment June 22nd, 2009

Last week, we launched a Web site that has undergone quite a makeover. RockfordWoman.com still has print magazine content, but that’s really just complementary to three major components: social networking, shopping and news.

Why did we do this? We wanted to create a safe, smart, sophisticated community for influential local women.

This is what Linda Grist Cunningham and I wrote for the current issue of the magazine.

You’ve probably seen the ads in the newspaper for the new site; they started appearing Sunday. We also will run a story in Friday’s GO section to remind you. And we are pushing to the site from rrstar.com.

I am getting a sore wrist from approving users: We’re up to around 80 now. I’ve been pleased by the interest and diverse backgrounds. On the Web, I am reminded of the same thing I encounter with the magazine: We have so many great women in the Rock River Valley!


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