Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

RockfordWoman.com is all new!

June 22nd, 2009 at 03:07pm Jennie Pollock

Last week, we launched a Web site that has undergone quite a makeover. RockfordWoman.com still has print magazine content, but that’s really just complementary to three major components: social networking, shopping and news.

Why did we do this? We wanted to create a safe, smart, sophisticated community for influential local women.

This is what Linda Grist Cunningham and I wrote for the current issue of the magazine.

You’ve probably seen the ads in the newspaper for the new site; they started appearing Sunday. We also will run a story in Friday’s GO section to remind you. And we are pushing to the site from rrstar.com.

I am getting a sore wrist from approving users: We’re up to around 80 now. I’ve been pleased by the interest and diverse backgrounds. On the Web, I am reminded of the same thing I encounter with the magazine: We have so many great women in the Rock River Valley!

Entry Filed under: Web sites, Rockford Woman

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