Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Si, “C”

August 20th, 2009 at 12:44pm Jennie Pollock

Today, you’ll see the section letter “C” on Thursday’s People section.

This is nothing new. It’s fallen in that position for almost a year.

Before that, the section used to be inserted. Why the change? You don’t really want the boring, complicated details about press configurations. …

The bottom line? Readers really like order. Seeing the A section and the B section and then no C section was disconcerting to some of you, so we gave People “a C section,” one e-mailer joked.

Readers like order so much, in fact, that I had one tell me he always wanted B to be Local and C to be Sports and so forth, darn it! If only it were that easy. News and advertising needs change daily, and our new press, while wonderful, cannot print just any number of pages or sections we want. It’s a balancing act.

Entry Filed under: Rockford Register Star

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