Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do. |
Add comment November 19th, 2009
Santa’s at the mall already, so that means your kids/nieces/nephews/grandchildren/favorite little buggers can write their wish lists now.
For a $5 donation to Newspapers in Education, you can get a personalized letter for a child from the guy in red. Requests must be received by Dec. 11. Click on the link to get the form.
Add comment November 17th, 2009
Christmas will be here soon, giving me a perfect opportunity to tell you about our Empty Stocking Club fundraiser.
The Register Star sponsors Empty Stocking, which dates back more than 30 years, to make sure every child in need in Winnebago County has at least one present to open during the holidays. Children also receive a pair of gloves or mittens during distribution.
Our goal this year is to raise $50,000. At this writing we’re just over $14,000. Learn how to donate and check out our searchable database of this year’s donors.
Add comment November 13th, 2009
The Daily Show has done it again. This time, the Comedy Central mock news team visited the Rock River Valley. Oregon, actually. This Cash-for-Clunkers-is-affecting-the-demolition-derby-business report is funny. Find out about Truckasaurus and how many billions of dollars is pumped into the economy because of demolition derbies.
And for a walk down memory lane, here’s a Daily Show take on the newspaper industry.
1 comment November 9th, 2009
Interesting video on social media. Includes a definition of “prosumer” and social media predictions for the next 30 years.
1 comment November 4th, 2009
Found this article today when I googled “media.” David Armano of BusinessWeek says “online communication will get even more popular, more mobile and more exclusive.”
Not surprising, really. Especially if I look at just how I use Facebook.
Where do you think social media is headed?
1 comment November 2nd, 2009
Saw this on Romenesko today and thought it was interesting. Denver Post sports writers will not make any more game predictions. That’s an age-old practice in most newsrooms, including ours. Do you think sports reporters should or shouldn’t offer their opinions on upcoming games — pros, college or preps? Does it undermine their objectivity?
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