The Biz Blog Book Club

2 comments May 19th, 2008

A colleague of mine returned from a conference with a book, Never Eat Alone, by Keith Ferrazzi.  She heard him speak and was inspired by his approach to business.  

So, I started reading and decided that we needed a Biz Blog Book Club. Keith Ferrazzi is a brilliant man that seems as much of a regular guy as any of us.  He had a simple childhood with working class parents, and ended up at Yale and has a Harvard MBA.   

What I do for a living is all about people. I rely on people every day and in every way to do my job.  How I treat them is so key to have productive and successful relationships. Remembering them and details about them are vital to how I do things. I can remember what a pet peeve of a client was from 10 years ago. If I had to call that client today, I could already be a step ahead in trying to service their needs.  Building relationships is key to every day life, even more key in a people orientated business.  

Keith Ferrazzi takes all of those stories of his life and career and wrapped it up in 298 pages.  It is so refreshing to see something in print with advice and guidance that real world people can use.  Not preachy, not impossible, and not something that you need to follow to the letter to see your everyday life benefit.  

Some of his core principals are so basic that your parents and/or grandparents shared them with you when you were 12.  Why are some things that are so simple? I am going to get reading - stay tuned.  I challenge you to get your hands on this book and read along.  As I dig deeper, I will share points in the book and hope to have some blogging on never eating alone…