The Room Place opens in former Leath spot

Add comment November 15th, 2007

A furniture store is again open at 7340 E. State St. in Rockford.  The Room Place  opened Fri., Nov. 16 in the 30,000-square-foot building formerly occupied by Leath Furniture. 

The Lombard, Ill-based furniture retailer had viewed Rockford as a potential market for a long time, said marketing manager Valerie Berman.  “We’d been looking to expand into markets we were able to service out of our current distribution center (in Woodridge) and Rockford was a good fit distance-wise.”

The location on East State also made sense for The Room Place because it previously had been a furniture store, she said.  The company completely rebuilt the interior in the style of its Chicago stores.  The Rockford store employs 40 to 50 people, Berman added.

Displaying complete rooms put together by professional designers, The Room Place operates under the concept “the more you buy,  the more you save.” What does that mean? “You can buy each piece individually, but we have packaged it in a way so it is a better value (as a package),” said Berman.

The Rockford store — the company’s 22nd — will have its grand opening celebration on Dec. 4.  Store hours are Monday through Saturday 10 a.m. to 9 p.m., and Sunday 11 a.m. to 6 pm.