New Year’s resolutions to boost anti-smoking and diet products sales

December 21st, 2007 at 03:16am Deborah Austin

In January U.S. consumers are expected to buy more than $61 million worth of anti-smoking and smoking alternative products — and more than $46 million in nutritional diet aids– said The Nielsen Company.

In both of these product categories, January ranks number-one in annual dollar sales for the entire year;  sales of nutritional diet aids are expected to jump more than 91 percent compared to the previous 4 week period.

But as with any other New Year’s resolutions, consumers’ good intentions may prove short-lived. Last year, anti-smoking products declined steadily from more than $61 million in sales in January to $49 million in September. And after a high at nearly $47 million in January, sales of nutritional diet aids dropped more than 14 percent to $40 million in February, said the December report from global information and media firm The Nielsen Company.

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