Shoppers can browse CherryVale products via mobile phone

February 11th, 2008 at 12:16pm Deborah Austin

A new service from online mall search site NearbyNow gives shoppers a way to find and reserve gifts at CherryVale Mall using their mobile phones.

Most of the mall’s retailers are now on board with the service, said Cindy Hindes, CherryVale’s marketing director. Shoppers can log on to www.nearbynow.com and choose the “product search” button to navigate through the process — or on to CherryVale Mall’s Web site at www.shopcherryvalemall.com and choose the “product search” button in the upper right hand corner of the homepage.

Or, even with standard text messaging service from a cell phone, they can text CV to 632729 to connect directly to CherryVale Mall’s stores, receiving a response showing a mobile menu. The menu allows mobile phone users to search by product, stores, sales or another shopping center.

For instance, said Hindes, a shopper can type in “diamond heart necklace” as a text message on a mobile phone, then see all the stores in the mall that carry such a necklace, look at prices, and then reserve a necklace at a particular store to be picked up later.

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