Marchionne plan for Chrysler coming in November?

September 28th, 2009 at 01:04pm Alex Gary

CNBC’s Phil LeBeu wrote last week that Fiat CEO Sergio Marchionne will unveil his plan to revive Chrysler Group LLC in November.

According to LeBeu, the key will be clearly differentiating the Chrysler, Dodge and Jeep plans. Marchionne plans to make Chrysler more upscale, trying to compete with Lincoln and Cadillac. Marchionne sees Dodge as its mass market brand, while he’s mostly happy with Jeep’s branding.

In terms of models, LeBeu believes Marchionne is going to offer a “flurry” of new models for the C/D segment to replace the Dodge Caliber, Jeep Compass and Jeep Patriot, which are assembled in Belvidere.

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