Go Green
Rockford Woman editor Jennie Pollock knows that we’re not going to transform our lifestyles overnight, but she looks for ways big and mostly small to protect our planet. Read about her experiences (she’s tried giving up plastic and meat, for example) and share your possible solutions here.

Archive for August 7th, 2008

green budweiser? and more….

Add comment August 7th, 2008

anheuser_busch_logo.jpg

maybe my magazines are really hitting their target demo right in marketing to me, but it seems like every company, even budweiser (which i don’t drink), is running with the green theme.

one great example of editorial and advertising pulling together on the green theme was dropped off for me by hokumboy (thanks!). volume one, an alternative bi-weekly in eau claire/menomonie/chippewa falls, wis., devoted 12 pages to “green means go,” full of recycling resources, quizzes, tips, profiles and products. it was nicely done.

note: the rrs did its own “go green” section this year, too. i hope for future opportunities.