How could you miss it? Green Week

November 17th, 2008 at 12:50pm Jennie Pollock

Have you noticed little green “Bravo”or “peacock” bugs on your TV screen? Did you see Ann Curry from “Today” at Mt. Kilimanjaro in Tanzania?

What’s going on? Well, it’s Green Week at NBC and its various channels. Here’s the history:

In November of 2007, NBC Universal launched its first official Green Week. Throughout the week, NBC Universal presented over 150 hours of environmentally themed content across multiple platforms. Then, in April of 2008, NBC Universal celebrated Earth Day with over 100 hours of green-themed content over multiple platforms during what was coined Earth Week 2008.

Now, NBC Universal is proud to present Green Week 2008. With a new theme and message of “Green Your Routine,” NBC Universal has set out to provide actionable content and entertainment for its viewers and users across multiple platforms.

According to this article, while NBC is promoting a good message, it doesn’t rake in the ratings for it. And it ups its carbon output tremendously by flying its stars around for the “Ends of the Earth” series.

In case you miss all the PSAs, you can see them online, like this one. Thanks, Bo, for telling me to turn off the faucet. That’s the most “Days of our Lives” I’ve seen since high school.

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Entry Filed under: Green events, Green TV