Rockford Area Venues & Entertainment Authority officials are expected to announce a new name for the Rockford MetroCentre on Thursday.
Officials have for months worked to land a naming rights partner that could help re-brand the aging MetroCentre. RAVE Authority officials today issued a news advisory that a naming rights partner would be announced at a news conference Thursday at 11 a.m. at the MetroCentre, 300 Elm St.
In addition to perhaps giving the MetroCentre a financial boost, a naming rights sponsor has long been seen as a way to break from the past and set a new tone for the downtown arena.
Chairman Mike Dunn has said that a naming rights deal is less about finances, than a long-term partnership that would benefit the sponsor and the city.
Naming the MetroCentre is billed as a valuable marketing investment for a corporate sponsor and is part of plans to make the arena more profitable and reduce its reliance on public subsides.
We’ll have the details from the news conference starting at 11 a.m. on Twitter or check back here later for more.