BMO Harris Bank Center officials have introduced a new parking fee structure, charging a premium for event parking close to the arena and introducing a fee at what had been a free lot a block south near the Webbs Norman Center.
Rockford Area Venues and Entertainment Authority General Manager Gordon Kaye said officials are trying to balance multiple demands. The arena is being asked to generate more revenue, operate efficiently and reduce public operating support. But customers demand affordable, clean and safe parking.
“What we want to provide is ample parking that meets any sort of request,” Kaye said. “If you want free parking, there is free parking downtown, you just have to walk a couple blocks for it.
“If you want premium parking … we have that as well. But we feel it’s reasonable to charge a premium for that parking. If you want to be a block away you can park on State Street and at the Webbs Norman building and we are charging a reasonable $5 fee. So we feel we have a parking spot that meets any criteria.”
The two closest parking decks to the arena have been designated as premium lots and are $7 on IceHogs game nights. Two adjacent lots are $5. Season ticket holders park in premium lots for $4. Discounts will soon be available for those who prepay.
For other events, parking will vary depending on the type of event from $5 for all lots at this weekend’s Extraordinary Women Conference to $12 at the premium lots for a big-time concert.