A Manufacturer Says No!
December 30th, 2008 at 11:53am Bob Trojan
Here is an interesting story about how one manufacturer said No! to Wal-Mart
http://www.fastcompany.com/node/54763/print
Entry Filed under: Management, Economy
Manufacturing 2.0
Rock River Valley manufacturing experts discuss the many facets of manufacturing: technology, education, training, events, people and any other aspects of this important segment of our economy. They’ll use this blog to get the word out and solicit feedback on local and global manufacturing. They hope to better engage our employers, employees and our future work force and increase their understanding of manufacturing. |
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December 30th, 2008 at 11:53am Bob Trojan
Here is an interesting story about how one manufacturer said No! to Wal-Mart
http://www.fastcompany.com/node/54763/print
Entry Filed under: Management, Economy
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1 Comment Add your own
1. Monkey | December 30th, 2008 at 12:57 pm
Great story. I’ve posted about Wal Mart before and this article has some good lessons in it. I don’t know that this was some brave CEO who said “No” to Wal Mart. More so, he was making a strategic business decision to try not to undercut the “brand” that Snapper had become. And, by not selling to Wal Mart he was trying to preserve that brand. Similar to Stihl and how they advertise that you CANNOT buy their saws, trimmers, blowers, etc. at Home Depot, Lowe’s, et al. Snapper is targeting a higher end of customer who can afford a better product.
Sadly, though, there are plenty of people who must buy the $150 lawnmower because that’s what they can afford and that’s where Wal Mart has achieved its success.
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