Comments on: Word-of-mouth: Still the best form of PR http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/ PR Etc. is a full-service public relations/communications firm that provides its clients with a direct, customized service that meets their specific needs. We recognize that no two clients are exactly alike, and as such, each has varying priorities, objectives and business goals which they want to achieve through a strong marketing program. Our blog, MarketingSense, will provide you with expertise and insight on how to most effectively market your business, organization, products and/or services. Sat, 22 Nov 2008 17:28:11 +0000 http://wordpress.org/?v=wordpress-mu-1.2.4 By: Rebecca Kopf http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-5 Rebecca Kopf Fri, 09 Nov 2007 13:38:58 +0000 http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-5 Mike, excellent points....the goal is - whether you are a new business or one that has been around a long time - your visibility and messages must continue to be "out there." Mike, excellent points….the goal is - whether you are a new business or one that has been around a long time - your visibility and messages must continue to be “out there.”

]]> By: Mike Logan http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-4 Mike Logan Thu, 08 Nov 2007 20:24:15 +0000 http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-4 Don't forget your blog, your squidoo lens, and your website that is optimized for local search.... Don’t forget your blog, your squidoo lens, and your website that is optimized for local search….

]]> By: Rebecca Kopf http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-3 Rebecca Kopf Mon, 05 Nov 2007 14:49:15 +0000 http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-3 Great question and one that we get a lot. Sometimes businesses focus so much on the product or service they forget that they need to promote themselves as well to drive revenue. "Build it and they will come" is just not a accurate phrase anymore. There are several things you can do to marketing your new business. Depending on if your business is local, regional or national is scope, most of these can apply across the board. First, I can't say enough about networking. If your business is local, get to as many events as you can, meet people, learn about their businesses and talk about yours. Follow up with the individuals you feel might be good to further network with and grab a cup of coffee or lunch. Whether your business is local, regional or national, find the audience you want to be in front of, determine if they have any monthly meetings or networking events and attend. Another idea, after you've identified your audience, find out if they have a blog or newsletter that you can contribute to. Additionally, develop news releases about your business and provide to the appropriate media and follow up with them. Most media will cover a new business if there is something new or unique about it. Additionally, find relevant information to provide to the media. For example, if your company makes cookies, the holidays provide a timely issue for them on how to make unique cookies. Obviously, this is a very narrow example, but I'm sure you get the drift. Good luck! Great question and one that we get a lot. Sometimes businesses focus so much on the product or service they forget that they need to promote themselves as well to drive revenue. “Build it and they will come” is just not a accurate phrase anymore.

There are several things you can do to marketing your new business. Depending on if your business is local, regional or national is scope, most of these can apply across the board.

First, I can’t say enough about networking. If your business is local, get to as many events as you can, meet people, learn about their businesses and talk about yours. Follow up with the individuals you feel might be good to further network with and grab a cup of coffee or lunch. Whether your business is local, regional or national, find the audience you want to be in front of, determine if they have any monthly meetings or networking events and attend.

Another idea, after you’ve identified your audience, find out if they have a blog or newsletter that you can contribute to.

Additionally, develop news releases about your business and provide to the appropriate media and follow up with them. Most media will cover a new business if there is something new or unique about it. Additionally, find relevant information to provide to the media. For example, if your company makes cookies, the holidays provide a timely issue for them on how to make unique cookies. Obviously, this is a very narrow example, but I’m sure you get the drift.

Good luck!

]]> By: jayhova http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-2 jayhova Tue, 30 Oct 2007 11:38:33 +0000 http://blogs.e-rockford.com/marketingsense/2007/10/26/word-of-mouth-still-the-best-form-of-pr/#comment-2 This all makes very good sense. I do have a question though. If one is just starting a new business, what marketing steps can he/she take to get the business off the ground? This all makes very good sense. I do have a question though. If one is just starting a new business, what marketing steps can he/she take to get the business off the ground?

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