Be fresh…

May 23rd, 2008 at 08:50am Bill Swick

The Memorial Day weekend just a few hours away, and for some it may’ve already started.

We think this is a good opportunity to remind everyone to take a step back from work. Recharge your batteries. And most importantly, get that fresh perspective.

All too often we get into a routine which pushes creativity and spontaneity to the wayside. Here’s your chance to break that cycle.

Sometimes the best ideas are the simplest. Take Bud Light’s newest ads – the misadventures of some guy who only utters one word: “Dude.”

It’s creative, simple, funny, and memorable. It’s fresh.

Creativity drives a lot of successful marketing campaigns – but when you’re looking square on at something day in and day out, it’s easy to slip into a routine

Here’s a challenge for you: Forget about work the next few days. Just go and do the things you’re going to do. No work! Nada.

But on Tuesday be ready to hit the ground running. Embrace that fresh perspective and be great. Strive for something new.

In the meantime…and enjoy your weekend!

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