Plan for Success

May 28th, 2008 at 03:55pm Kylie Crull

Whether solving a plaguing company problem or starting a new campaign, strategic planning will help you stay goal-oriented to help save time and effort. When implemented correctly, your strategic plan should allow you to show hard evidence of your effectiveness and establish criteria to judge the success or failure of the plan. Detailed and complete background research should be complete before you start the plan.

The first step is to state your goal. It should be long-term and spell out the overall outcome of the plan and what coordinated effort is needed to accomplish the goal.

The second step in strategic planning is to state the objectives. More specific than the goal, objectives should detail the knowledge, opinion or behavioral outcomes you want to achieve for each the publics included in your plan. The objectives should have measurable outcomes. An example is: Increase the program’s awareness among target audience by 25 percent.

The third step is to determine what strategies should be implemented to help reach the plan’s objectives. The last step in strategic planning is to carry out tactics. This is the operational stage of the plan where you begin concrete actions or decisions to implement the strategies.

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