Make your media kit worthwhile

June 10th, 2008 at 05:15pm Kylie Crull

Media kits remain to be an effective tool to communicate to consumers through the media. They can communicate your organization’s message while also introducing or reinforcing a relationship with the media. While the design aesthetics are an important component of media kits, its internal contents will be responsible for achieving your organization’s goal of increased media attention and awareness.

Media kits can contain the following:
• News releases. You can include basic and special event releases.
• Backgrounder (or one-page fact sheet) about event, company or both.
• Biographies of key people in the organization.
• Organization’s brochure or catalog.
• Survey, study or report that is relevant to your organization and its mission.
• Photos
• Electronic versions of press materials and images

All materials should be available via email and on your organization’s Web site as some media prefer to receive information electronically. Be cautious about sending samples of your product, as many media personnel have strict ethical rules about accepting free gifts. Assembling and sending media kits can be very costly so make the most out of your investment and follow up with the media to confirm the receipt of the kit and see if they have any outstanding questions or interest in your product or organization.

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