What iLearned from the iPhone

June 11th, 2008 at 05:00pm Bill Swick

This week, Steve Jobs announced the second generation of the iPhone and love him or hate him, those folks at Apple get it.

Despite the huge cool factor that surrounded the first iPhone, the complaints about it (too expensive, too slow on the network, battery) seemed to steal the show, especially when you consider all of that hype that led up to it.

One of the first rules of marketing is to listen to your customer and Apple listened last year when the first iPhone was released. Many of the complaints about the first iPhone became Jobs’ shopping list to the engineers for the new phone coming in July.

As a marketer, paying attention to your customers is as important as anything you can do. A complaint about your product or service isn’t all bad: it is your call to step into action to make it that much better.

Consumers will sometimes tell you exactly what they want. It’s your job to listen.

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