Create a Lasting Logo

Add comment June 25th, 2008

Aside from being a way for customers and public to identify your company, logos are also an expensive investment. To make the most out of your investment your logo should serve several purposes. It should be recognizable and portray a positive impression upon your organization, product or cause. It should also have a uniqueness that separates it from other logos, especially your competitors. Some of the most analyzed logos today are those designed for political campaigns. Obama’s campaign just received some negative criticism for his new logo that very closely resembled the Presidential Seal. His campaign stated that they would not use the logo again, which likely resulted in a lot of wasted money and time.

Choose a logo that ages well and translates faithfully across different media. Your logo will have to maintain its integrity whether it is on a business card or billboard. Also, when thinking about how many colors you want to incorporate into your logo, consider how that will impact your printing costs. You want your logo to be recognizable if it has to be printed in black and white; something more difficult for multiple color logos.