Keeping in Touch

June 26th, 2008 at 04:52pm Bill Swick

Whether your customer or client base is only a few or a few thousand, don’t underestimate the value of remaining in contact with them.

Remaining in good graces with your customers can be as easy as occasional – but consistent – reminders of how important they are to you.

For example, it’s inexpensive and easy to set up a monthly e-newsletter or e-blast through companies like Constant Contact or iContact that give you great visibility. Simple courtesies like a holiday or birthday card can add a great personal touch.

In fact, anything you can do as reminder to your customers you are there for them is never a bad thing.
You want your customer to remember you when competitors come knocking.

Your customers are vital to your existence – why not make them feel special.

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