Don’t Put All Your Eggs in One Basket

July 11th, 2008 at 08:42am Carrie Skogsberg

Having goals for your PR strategy is extremely important, but balancing all of your business’s success on one goal can be tricky. We recently read an advice column online where a business owner said he was thinking of firing his PR firm because they could not get him on the Oprah show. He said appearing on the Oprah show would save his fledgling business, and he had the firm put all of their strategy into that one goal.

Using tunnel vision to propel you toward that one achievement that can make or break your success is never the way to go. Think of all the varieties of media your company could reach, whether it be business-to-business publications within your industry, national consumer magazines, radio segments or tv shows. Your business’s story could take on several angles to reach several audiences - and therefore give you an array of results. Think of all the audiences your company works with - your customers, your vendors, your industry peers. The possibilities are endless, and so are the impressions you could make on the marketplace.

We’re not saying Oprah couldn’t save your business – but a back-up plan should be set up just in case.

Entry Filed under: Uncategorized