Get Media Attention by Hosting an Event

Add comment October 3rd, 2008

It’s hard to get your company in the news if there isn’t necessarily anything new or newsworthy going on. So how do you in invent a way to make a media splash? Try hosting an event.

Events can range in a wide variety – bring a speaker in that can educate your peers or sponsors, partner with a nonprofit or charity to help them raise money, or hold a fundraiser of your own. Annual meetings give a chance for you to tout your company results and pat yourself on the back for all the hard work that’s been done. All of these types of events help get your name out in the public and give you something to talk about with the media.

Hosting events is also a great way to encourage networking among your colleagues, sponsors and vendors. It helps them grow their businesses as they meet new people, and it gives you the opportunity to invite companies you hope to work with in the future.

Logistics of most event planning should be done far in advance to allow enough time to reserve a venue, create invitations and plan the details. If you don’t want your staff spending time on those logistics, an event planning firm can take care of the details.

Events give a positive aura for a company, because the intent is positive. Helping your customers through educational training, raising money for a charity, or telling the community the results you have earned are all good ways to garner media attention.