Economic Plan’s Messaging Needs Its Own Bailout

October 8th, 2008 at 06:01pm Kylie Crull

Anyone with access to TV, radio, print media or other human life in the last couple weeks has probably heard or seen the word “bailout” more than a few times. However, how many times have you heard the term “Troubled Asset Relief Program” or “Emergency Economic Stabilization Act of 2008?” The public can’t be expected to use that terminology, but the elected officials who speak about the recent plans and acts should.

It is debatable how the terminology used for the Troubled Asset Relief Program has impacted the public perception of the plan, but terms like “bailout” and “toxic assets” certainly do not help create positive attitudes. It’s not the media or public’s responsibility to accurately communicate your message. They are going to report the information you provide to them. The responsibility lies within your own organization and making sure that all employees are using correct and accurate terminology that supports and portrays your messaging.

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