Hulk smash box office? Probably not.

8 comments April 10th, 2008

There’s trouble in Hulk-land, according to this article from the New York Times.

For one thing, the recently unveiled trailer got a decidedly mixed reaction from fans and critics. As the article says, “The look of the new Hulk — meaner and greener — won praise from some fans online, but several influential tastemakers held their noses. Entertainment Weekly pronounced the computer-generated effects ‘totally fake-looking,’ while obsessedwithfilm.com deemed the project ‘just hideous.’ “

To add to the troubles, the movie stars Edward Norton — a very talented actor, but apparently not the easiest guy to work with when the movie isn’t what he wants it to be. (See also AMERICAN HISTORY X and THE ITALIAN JOB). Asked to respond to reports of friction between the studio and Norton (who is also working on the script), the Times article quotes Marvel Studios chairman David Maisel, then offers a helpful explanantion of Hollywood-ese:

“When you get to this point in the process, there are always lots of passionate discussions,” he said. “Edward is very passionate. He is as passionate about the Hulk as we are.” (For those unaccustomed to Hollywood speak, “very passionate” roughly translates to a seven on the “he’s a difficult person” scale.)

THE INCREDIBLE HULK is set to open on June 13, and it’s far from the only game in town. THE DARK KNIGHT (the new Batman movie), IRON MAN (also based on a Marvel Comics character), SPEED RACER (from the Matrix boys, the Wachowski brothers), HANCOCK (Will Smith’s movie about a down-and-out superhero) and, of course, INDIANA JONES AND THE TEMPLE OF THE CRYSTAL SKULL will all be competing for the same audience, and bad word of mouth combined with the lackluster reception to Ang Lee’s 2003 HULK movie could spell Doom for this Marvel movie, and I’m not talking about Dr. Doom.

Here’s the trailer. What do you think?