More on the big Oscar change
June 25th, 2009 at 08:03am Will Pfeifer
Mark Evanier, who works in Hollywood and does a great job of observing all that happens in that crazy town, offers this astute analysis of the doubling of Best Picture nominees…
Some number of powerful filmmakers and major studios pressured the Academy because they want the prestige and promotional value that comes with the nomination. A large reason for any award ceremony of this kind is to hype the product. The Academy probably also figures that it’ll bolster interest in the Oscars if there are nominations for films like THE DARK KNIGHT  and IRON MAN. I don’t mean movies based on comic books. I mean movies with a more populist appeal…the kind that traditionally get shut out of the nominations by films with loftier themes.
It’s pretty obvious this is a shameless effort to promote movies — but then again, that’s what the Oscars always are.
Entry Filed under: Oscars
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