The Rockford Area Convention & Visitors Bureau is opening the region’s doors to anyone — on the lam legislator or not — who’s ready to hide away.
Taking advantage of Rockford’s 15 minutes of infamy stemming from the ongoing legislative drama in the Wisconsin statehouse, the CVB this morning announced a “Hideaway in Rockford” campaign to highlight the region’s amenities.
In a cheeky news release, John Groh, the CVB’s chief executive officer, lists some of the deals awaiting the cash-conscious, including specials at the CoCo Key water park at the Clock Tower Resort and Conference Center, discounts at the Burpee Museum of Natural History and the Carlson Ice Arena. (Mention the “Hideaway in Rockford” special to take advantage of the discount.)
“We want folks to come to Rockford for their own legislation vacation. Rockford is full of opportunities for folks to do some collective bargaining fat our locally owned stores and shops,” he said in the release.
The CVB has released a video, featuring Mayor Larry Morrissey and Cheap Trick’s Rick Nielsen, extolling the area’s attractions.
The CVB’s promotion comes just days after another area business, Mailboxes and Parcel Depot, announced a legislator special of its own: three free months of mailbox rental to any on-the-run lawmaker.
Related posts:
What a terrific idea. Great job Rockford CVB!!