Why Rockford (and Peoria) was spared Allegiant cuts
Add comment November 14th, 2007
As I suspected, Allegiant Air didn’t cut flights between Las Vegas and Rockford or Peoria because they are established routes with good passenger numbers and profitability, according to spokeswoman Tyri Squyres. The airports that lost Vegas service are generally new markets (poor Marion, Illinois, didn’t even get its first flight before service was canceled). Because those were new routes, they weren’t yet very profitable as passengers were still learning about them, Squyres explained. With gas prices so high, it was the less profitable long-haul trips that were axed.
Even if gas prices stay high, Squyes said Rockford is probably safe. “We’re pretty confident that this is the big cut that we’ll make,” she said. “You may see us play with our schedule a bit. You’re not going to lose a whole destination, it may be we’ll pull back a few flights.”
Allegiant has already done this in Rockford before, cutting service to St. Petersburg, Fla., for 10 weeks this fall and reducing flights to Orlando-Sanford, Fla., due to low seasonal demand. But it’s also brought those flights back and then some for the busy winter and spring. While Allegiant offers 12 weekly flights to and from Rockford through mid-December, it plans 16 flights a week in late December, 17 a week in February and a record 19 a week in March.
By my calculations, in March, Rockford would have the most weekly flights of any of Allegiant’s non-destination airports. So RFD has that going for it.
Things also look good for Peoria, which could probably benefit from the cutting of service in Springfield. It’ll increase to 17 flights a week in March.


