A fair and nuanced look at RFD from Chicago media

November 11th, 2008 at 05:11pm Thomas V. Bona

Shout out to Chicago Public Radio and reporter Adriene Hill for a good story about Chicago Rockford International Airport today.

She managed to avoid the condescending “Chicago covers Rockford cliches” about how cute and small and in the middle of nowhere we are. Instead, she notes how the passengers there enjoy the lack of crowds and the cheap eats, but at the same time she points out that the reason for the lack of crowds is the small number of flights. She puts some bigger context into why regional airports are particularly hurting with airline cutbacks, but also notes that RFD is trying something different - point to point service rather than hub and spoke routes.

Finally, she also refers to RFD’s secret of sorts - that a booming cargo operation allows airport leaders to be both patient and experimental in ther passenger approach. A good listen.

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