Allegiant: Myrtle Beach routes not a change in strategy

March 4th, 2009 at 04:45pm Thomas V. Bona

Had a brief email exchange with Allegiant Air spokeswoman Tyri Squyres, who said the announcement of two routes to Myrtle Beach - including one with direct competition with Direct Air - isn’t a change in their strategy to court competition. The competitive route, from Allentown, Penn., has been in their plans for a long time. Also, she noted - as I reported earlier - that they used to have more competition in their system than they do now.

Myrtle Beach’s airport director, Bob Kemp, is excited at Allegiant’s new presence. He said there’s plenty of interest from the northeast and West Virginia on trips to Myrtle Beach, so there’s plenty of room for air service.

“We’ve been talking to Allegiant for over two years and asking them to consider us, and we’re just delighted,” Kemp said. “We would hope that these first two markets of theirs are successful and that they’ll continue to grow their presence.”

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